18 Years of NuFACE
The Evolution of NuFACE
Celebrating 18 Years
In 2005, NuFACE was founded by expert aesthetician Carol Cole and her two daughters, Tera & Kim. From humble beginnings, NuFACE has continuously evolved to bring the professional experience to every women at home, helping her to look and feel her best. NuFACE is now the #1 Facial Device Brand in the US*.
2005
NuFACE is founded out of Carol’s garage in Encinitas, California
2008
NuFACE airs on QVC and sells out overnight
2009
Famed spas and top retailers like Nordstrom begin carrying NuFACE
2010
The brand launches its biggest innovation yet– the Trinity Device
2011
A third-party clinical trial proves NuFACE effective at toning, lifting & contouring skin
2005
NuFACE is founded out of Carol’s garage in Encinitas, California
2008
NuFACE airs on QVC and sells out overnight
2009
Famed spas and top retailers like Nordstrom begin carrying NuFACE
2010
The brand launches its biggest innovation yet– the Trinity Device
2011
A third-party clinical trial proves NuFACE effective at toning, lifting & contouring skin
2013
NuFACE goes international– launching in Hong Kong, then Italy, Australia & other global retailers
2014
NuFACE launches the petite and portable Mini for on-the-go lifting
2017
NuFACE launches its first microcurrent toning device for the body, NuBODY
2019
NuFACE launches the perfect finisher to your routine- the FIX Line Smoothing Device
2020
NuFACE adds the Allure Best of Beauty award to its list of accolades from CEW, Harper’s Bazaar, Glamour & more
2021
Microcurrent Skincare powered by IonPlex® is added to the NuFACE line up
2022
NuFACE rolls out Smart Microcurrent Devices with the MINI+ and TRINITY+, along with the NuFACE Smart App
2023
The House of NuFACE and NuSPA are created to treat guests with rejuvenating NuFACE Treatments in a California coastal setting
NuFACE is now available in over 45 countries globally at top retailers such as Sephora, Nordstrom, and Amazon.
“It takes time to build. It is not going to happen overnight. Take the time to enjoy the process - because it’s an amazing ride.”
—Tera Peterson, NuFACE Co-Founder
*NPD. (2022). U.S. Full Year Sales.
