NEW! Ultra Sculpted Facial

Watch in the NuFACE Smart App 

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18 Years of NuFACE

The Evolution of NuFACE

Celebrating 18 Years

In 2005, NuFACE was founded by expert aesthetician Carol Cole and her two daughters, Tera & Kim. From humble beginnings, NuFACE has continuously evolved to bring the professional experience to every women at home, helping her to look and feel her best. NuFACE is now the #1 Facial Device Brand in the US*.  

2005

NuFACE is founded out of Carol’s garage in Encinitas, California

2008

NuFACE airs on QVC and sells out overnight

2009

Famed spas and top retailers like Nordstrom begin carrying NuFACE

2010

The brand launches its biggest innovation yet– the Trinity Device

2011

A third-party clinical trial proves NuFACE effective at toning, lifting & contouring skin

2005

NuFACE is founded out of Carol’s garage in Encinitas, California

2008

NuFACE airs on QVC and sells out overnight

2009

Famed spas and top retailers like Nordstrom begin carrying NuFACE

2010

The brand launches its biggest innovation yet– the Trinity Device

2011

A third-party clinical trial proves NuFACE effective at toning, lifting & contouring skin

2013

NuFACE goes international– launching in Hong Kong, then Italy, Australia & other global retailers

2014

NuFACE launches the petite and portable Mini for on-the-go lifting

2017

NuFACE launches its first microcurrent toning device for the body, NuBODY

2019

NuFACE launches the perfect finisher to your routine- the FIX Line Smoothing Device

2020

NuFACE adds the Allure Best of Beauty award to its list of accolades from CEW, Harper’s Bazaar, Glamour & more

2021

Microcurrent Skincare powered by IonPlex® is added to the NuFACE line up

2022

NuFACE rolls out Smart Microcurrent Devices with the MINI+ and TRINITY+, along with the NuFACE Smart App

2023

The House of NuFACE and NuSPA are created to treat guests with rejuvenating NuFACE Treatments in a California coastal setting

NuFACE is now available in over 45 countries globally at top retailers such as Sephora, Nordstrom, and Amazon.

“It takes time to build. It is not going to happen overnight. Take the time to enjoy the process - because it’s an amazing ride.” 

—Tera Peterson, NuFACE Co-Founder

*NPD. (2022). U.S. Full Year Sales.

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