OUR STORY

FEMALE FOUNDED - AESTHETICIAN CREATED - FDA-CLEARED - CLINICALLY PROVEN

FEMALE FOUNDED - AESTHETICIAN CREATED - FDA-CLEARED - CLINICALLY PROVEN

Mother-daughter trio Carol, Tera, and Kim shared a vision to help clients look and feel their best every day. Using their expertise as aestheticians, they created the first FDA-cleared, clinically proven handheld microcurrent device, and NuFACE has been revolutionizing the skincare industry ever since.

Created by Aestheticians

After spending decades treating clients with premier skincare treatments, Master Aesthetician Carol Cole recognized microcurrent as a stand-out solution to treat the most common skin concerns. Microcurrent helped to restore facial contour, lift sagging skin, smooth lines and more without the side effects like needles, pain, and downtime often associated with other anti-aging treatments.

There was only one problem – more and more clients requested Carol’s microcurrent treatments, but she could only provide so many professional treatments in a day. Carol knew there had to be a better way to harness the transformative power of microcurrent and began to develop a handheld device that would make the microcurrent more accessible to clients – inside and outside of the treatment room.

Building A Global Brand

Inspired by her mother’s creation – and incredible skin – Carol’s daughter Tera came to her with a vision: to build NuFACE into a global brand of innovative skincare technology. She went to work, following in her mother’s footsteps to become a licensed aesthetician. After training extensively in microcurrent technology and building a global business plan, Tera’s sister Kim came on board to help take NuFACE to the next level.

The mother-daughter team grew NuFACE doing what they knew best – helping clients. The result was a meticulously engineered device that served the clients’ unique needs. Demand for the NuFACE device soared through word of mouth and client referrals, a further testament to the power of microcurrent.

Today, Tera Peterson leads NuFACE as Co-Founder & CEO, and Kim Morales serves as Co-Founder & Director of Logistics. What once was three-person team shipping devices out of their home in Encinitas has grown to over 100 employees with NuFACE headquarters and NuSPA in San Diego. The family home where Carol, Tera, and Kim founded the brand now serves as the House of NuFACE – a redesigned vacation retreat where guests of the brand can relax and unwind.

Continuing the NuFACE Legacy

NuFACE has grown from humble beginnings to become the #1 Facial Device Brand* but remains true to its roots as a family-founded, aesthetician-created company that puts clients first. Since its launch in 2005, NuFACE has become a skincare sensation, with devices sold globally in top retailers including Nordstrom, Sephora, Ulta, Harrods, Space NK, and Selfridges.

With a loyal fan base of A-list celebrities, tastemakers, and over 5,000 aestheticians and skincare experts, NuFACE has earned its place as a must-have for experts and clients alike. NuFACE has become synonymous with skincare innovation and is considered the gold standard in microcurrent, winning coveted industry awards including 3x Allure Best of Beauty, Beauty Inc. Greatest of All Time Skincare Award, and the CEW Beauty Award.