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NuFACE Appoints New President and Senior Vice President of Global Retail

August 02, 2016


VISTA, Calif., August 02, 2016 -- NuFACE, pioneers in innovative, at-home anti-aging solutions, announced today the appointment of two executive team members--Ted Schwarz, President and Shawna Weinman, Senior Vice President of Global Retail. Schwarz and Weinman bring NuFACE a combined 30+ years of industry experience spanning the professional, retail and DRTV channels.

Schwarz brings NuFACE an impressive background in business leadership rooted in the professional skincare industry. Most recently as President of Sienna Labs, he was instrumental in developing the company's business plan to bring to market innovative topical technologies for the treatment of both aesthetic and disease based dermatological conditions. Prior to that Schwarz served as President of SkinMedica, where he led the commercial, R & D, and new product teams resulting in 7 years of market leading growth and SkinMedica’s successful sale to Allergan, Inc. for $375,000,000 in December, 2012. Prior to SkinMedica, Schwarz held positions in executive sales and marketing leadership at Galderma and La Roche-Posay, a L’Oreal company.

Schwarz commented, “I am excited to join NuFACE at such a dynamic time. Their 2016 YTD growth of 70%+ is truly impressive and future new product, channel and international launches will only add to our momentum”.

Recognized for her results-driven leadership, Weinman brings a global, multi-vertical perspective to NuFACE  Joining the company from TARTE Cosmetics as Senior Vice President of Global Strategy, she boasts a strong beauty background, having previously been with Cargo Cosmetics and Rexaline Skincare. These brands have provided Weinman with a strong understanding of key NuFACE retailers including QVC, Sephora, and ULTA that enable her to identify growth opportunities and further channel development.

“We’re thrilled to have Ted and Shawna join the NuFACE team,” shared Tera Peterson, NuFACE CEO and Co-Founder. “Their impressive background, industry insight and strategic vision make them invaluable assets to the brand, and will be instrumental in the continued, global growth of NuFACE," added Peterson.

About NuFACE
The NuFACE brand was launched by aesthetician Carol Cole and her daughters Tera Peterson and Kimberly Morales in 2005 to provide clients with a home-care version of the microcurrent treatments Carol had provided to her clients for over 30 years. Since its inception, NuFACE devices continue to impress and amaze consumers, professionals and media alike. Behind the scenes of every red carpet event and used by celebrity makeup artists and aestheticians, NuFACE devices remain the secret weapon of everyone who aspires to look his or her best. Today, NuFACE offers the NuFACE Trinity Device with two treatment attachments, NuFACE Trinity Pro, NuFACE mini, as well as a skin care product line comprised of eight SKUs. NuFACE is available at Neiman Marcus, Nordstrom, Bloomingdale’s, Barneys, Bergdorf Goodman, ULTA Beauty,, SpaceNK, QVC and top spas and medical offices. In addition to the U.S. distribution, NuFACE is in 14 international markets, with expansion plans in the works for another six markets before the end of 2016. For more information, visit