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The Beauty Industry Gets A Face-lift - FDA Clears NuFACE Device

February 06, 2008

New York, New York (February 6, 2008) – Beauty icon Audrey Hepburn once said, “The beauty of a woman changes with the passing years, it is up to her to manage the change she desires.” Now, more than 55 years after Audrey Hepburn’s emergence as a beauty icon, her philosophy has enlightened millions of women to the benefits of taking advantage of all science has to offer when it comes to their appearance. While science has not yet discovered the fountain of youth, Carol Cole Company’s NuFACE device is today’s most effective way to erase the signs of aging from the face.

What is the NuFACE device? The NuFACE device was cleared by the FDA as an at-home cosmetic device that safely and effectively improves the appearance of the face through the use of microcurrent technology. The muscles and skin tissues are lifted and toned through the device using non-invasive, gentle electrical stimulation. “The NuFACE device is bringing anti-aging to the next level,” says Dr. Peter Pugliese, well renowned physician and lead medical consultant of clinical studies for the Carol Cole Company. “Where Botox has made the anti-aging market turn on its heels, the NuFACE device is a new innovative skin health product.” 

What is Microcurrent Technology? Currently, microcurrent technology is used in luxurious spas to lift and tone the face, reduce and eliminate fine lines and wrinkles, improve facial circulation, skin exfoliation, lymphatic drainage, sun damage treatment, skin pigment improvement, product penetration, and much more. Emil Y. Chi, PhD, Director of the University of Washington’s Department of Pathology, performed clinical studies using microcurrent. He notes, “The fact that this technology works in harmony with the body is evident. Examination of skin tissue treated with microcurrent showed a 45% increase in the number of elastin fibers in the dermis, collagen thickness in connective tissue increased 10%, and the number of blood vessels increased by 35%. The application of microcurrent to skin and tissue produced a firmer and tighter feeling on the skin surface.” 

How Does NuFace® Work? The NuFACE device can be used daily as an extension to a healthy skin regimen. A non- invasive approach to facial rejuvenation, the NuFACE device is used to advance muscle tone in the face. The user glides the easy-to-use NuFACEdevice along the contour of the face while a gentle alternating current is emitted through dual spherical probes. In addition, the NuFACE device compliments many professional treatments including LED, laser, invasive procedures and injectables such as Botox.

NuFace has demonstrated safety and efficacy. In a third party NuFACE efficacy study, subjects used NuFACE 5 minutes a day for 30 consecutive days. Within only a four week evaluation there was a positive indication of the efficacy of the NuFACE Microcurrent System. The study revealed a 67% reduction in fine facial lines and wrinkles, 13% reduction in sagging skin, 31% reduction in skin roughness and surface irregularities. “NuFACE made the skin appear tighter and well toned”, said Dr. Pugliese.

Who Should Use the NuFACE device? The best candidate is anyone who wishes to maintain or gain a youthful appearance. Younger consumers can use the NuFACE device to prevent some of the aesthetic effects of aging while older consumers can rejuvenate their faces and reduce the appearance of fine lines and wrinkles.

“More than ever, Baby Boomers are becoming savvy about their looks and the anti-aging options they want to undergo. It is a group of patients that has been steadily increasing and has become more educated about their health than ever before,” said Dr. Pugliese. With 30% of the U.S. population made up of Baby Boomers, the demand for anti-aging products is at its highest rate. According to the Rehabilitation Institute of Chicago (RIC), among Baby Boomers who were surveyed, 79% felt they would have no serious physical limitations until they reached the age of 80 or older. The Baby Boomer generation has seen the most dramatic leaps in medical science and life expectancy of any other generation. They are no stranger to seeking a little assistance to looking and feeling great as they grow old.

How Much Does it Cost? The NuFACE device is currently retailed at spas, medispas, and select online retailers including www.myNuFace.com. The NuFACE device retails for $379.00. The NuFACE Kit includes: the NuFace® device, Derma-Gel, Optimizing Mist, Instructional DVD, One year warranty and 30-day money back guarantee.

“Skin care has truly evolved over the years and has become a necessity in American culture,” said Carol Cole, founder and creator of Carol Cole Company and the revolutionary NuFace device. “The changing face of skin care is driven by factors such as lifestyle trends, technological advancements and cultural truisms. The beauty industry is perpetually challenged with flash-in-the-pan products that lack the research and professional expertise demanded by consumers. At Carol Cole Company, we are devoted to research, product quality, and the understanding of a customer’s well-being. We create a beauty experience that exceeds our customers' expectations and continues to raise the bar for excellence.”

 

About Carol Cole Company (www.myNuFace.com) The Carol Cole Company is a cosmetic and esthetic technology company focused on the development of contemporary devices and beauty treatments that aid in facial rejuvenation. Comprised of experts from esthetic and consumer product industries, the company is dedicated to providing innovative and effective esthetic products that are designed for professional and home use.

About Carol Cole Skincare Collection The Carol Cole Collection is a high quality cosmeceutical skincare collection that has been formulated by a team of physicians combining a unique blend of ingredients which has been ionized or “electrically” charged allowing for increased product absorption. The Carol Cole Collection offers a unique blend of ingredients including Peptides (Arigeline and Matrixyl), Copper, DMAE, Vitamin C, Alpha Hydroxy Acid (AHA), Co-enzyme Q10, Hyaluronic Acid and Alpha Lipoic Acid. Utilize the Carol Cole Collection on its own or to enhance NuFace results!