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BRAND POISED FOR CONTINUED INTERNATIONAL GROWTH AS 2016 RECIPIENT OF DISTINGUISED AWARD
VISTA, Calif., June 10, 2016 -- NuFACE, leaders in innovative, at-home anti-aging solutions, is excited to announce the brand’s latest accolade as winner of the coveted “Korea’s Best Selling Brand Award.” This award is indicative of the unparalleled success NuFACE has experienced over the past year within the Korean market, having only launched in Korea in April 2015. This recognition comes on the heels of the company’s continual year-over-year growth, which includes rapid retail expansion to all major, U.S. luxury department stores as well as impressive international growth, having expanded to 5 new markets in 2015 alone.
“Korea’s Best Selling Brand Award” is selected by executives at Dong-A ilbo, an esteemed South Korean media company, who annually evaluates the country’s consumer brands based on product sales and consumer satisfaction to determine the year’s “Best Selling Brand.” This distinction is particularly noteworthy for NuFACE as they have only been in the market for a short period of time and recipients of this honor are typically some of Korea’s largest domestic brands including LG, Hyundai, and AmorePacific, further demonstrating the impact NuFACE has made on Korean beauty consumers. Additionally, as a result of this award, NuFACE has seen substantial sales growth in the Korean market since winners were announced in January, boasting a 355% increase in monthly unit sales.
“We’re honored to be the recipient of such an esteemed award,” shared Tera Valdez-Peterson, NuFACE CEO and Co-Founder. “We’re thrilled with the response our brand has received in Korea to-date, and are truly appreciative of consumers’ passion and excitement, especially in such a short amount of time. As other countries look to Korea for its innovation and cultural advancement, we’re excited about the potential this creates for the brand throughout Asia,” added Peterson.
NuFACE’s popularity among Korean consumers has been unprecedented from the start. Their launch on the Hyundai Home Shopping Network last year sold through 130% of the sales goal, to make NuFACE the best new vendor on a launch day for Hyundai in 15 years. Korean distribution has continued to expand for the brand since its initial launch to now include home shopping channel, GS Home Shop, and multiple doors with Hyundai Department Store’s Hyundai and Shinsaegae.
The brand’s popularity within Asia has also expanded beyond Korea with similar sales success in nearby countries, including Hong Kong. The NuFACE brand is available in all 10 doors at Hong Kong’s internationally renowned, Joyce Beauty, NuFACE was recently recognized as a top seller for the retailer, being credited for its efficacy and product sophistication, and helping to guide industry trends.
NuFACE is currently available in 150+ doors in 14 international markets including: Korea, Hong Kong, Singapore, Malaysia, Australia, China, United Kingdom, Germany, Italy, Mexico, Belgium, Netherlands, Luxembourg and Canada, and has plans to expand to six additional markets by September 2016. Leveraging its momentum within the Asian market specifically, NuFACE is also planning to enter Thailand and Japan, in addition to expanding within existing sales markets.
The NuFACE brand was launched by aesthetician Carol Cole and her daughters Tera Valdez-Peterson and Kimberly Morales in 2005 to provide consumers with a home-care version of the microcurrent treatments Carol had provided to her clients for over 30 years. Since its inception, NuFACE devices continue to impress and amaze consumers, professionals and media alike. Behind the scenes of every red carpet event and used by celebrity makeup artists, NuFACE devices remain the secret weapon of everyone who aspires to look his or her best. Today, NuFACE offers the NuFACE Trinity Device with two treatment attachments, NuFACE Trinity Pro, NuFACE mini, as well as a skin care product line comprised of eight SKUs. NuFACE is available at Neiman Marcus, Nordstrom, Bergdorf Goodman, ULTA Beauty, Sephora.com, QVC and top spas and medical offices. For more information, visit www.mynuface.com.