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NUFACE Teams With Altuzarra for First Fashion Collaboration

NUFACE partners with Altuzarra to debut a limited-edition Mini+ device and curated skin care essentials in a luxe, co-branded case. After dabbling in the fashion world helping prep models' skin...

NUFACE Teams With Altuzarra for First Fashion Collaboration

NUFACE partners with Altuzarra to debut a limited-edition Mini+ device and curated skin care essentials in a luxe, co-branded case.

After dabbling in the fashion world helping prep models' skin backstage at fashion shows, device company NuFace, which has brought microcurrent facial technology to the masses, is launching its first fashion collaboration with Altuzarra.

Launching Thursday exclusively at Bloomingdale's, the collaboration sees Altuzarra bring its design sensibility beyond the wardrobe and into the beauty ritual, pairing NuFace's Mini+ in Sandy Rose with a NuFace x Altuzarra bag, priced at $379. The structured case features a rich cognac-toned exterior with a signature Altuzarra print lining and co-branding. Inside, the bag houses an edit of NuFace favorites: the Mini+, Aqua Gel Activator, Power Mask, Prep-N-Glow wipes and brush.

Molly Delp, Nuface's chief growth officer, said: "We partnered with Altuzarra for their backstage at New York Fashion Week this past spring, which went incredibly well. It really reminded us as a brand that NuFace is so much more than just a beauty device, right? It can be a critical element of this getting ready moment, whether it's for a special event, for the red carpet, for walking the runway, whatever it is. So, when the opportunity came up after fashion week to do this collab, it felt really natural to us."

While NuFace has done other collaborations in the past, this is its first in fashion. "We recently relaunched our brand in May of this year, and I think this Altuzarra bag is such a special moment for us because it really does exemplify what we want NuFace to be in the future."

Find the full article on Womens Wear Daily by Kathtyn Hopkins

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