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About Us

Our Vision

To be the innovator of clinically proven, at-home anti-aging devices used by every woman to look and feel more beautiful.

Our Story

Carol Cole, the creator of NuFACE, began her career more than 30 years ago as an esthetician at the famed Golden Door Spa in Southern California, where she specialized in microcurrent facials. She quickly developed a loyal client list of celebrities & influencers and garnished rave reviews.

Understanding her client’s desires for a non-invasive, at-home, easy-to-use, anti-aging solution, Carol sought to develop a handheld device that would utilize microcurrent technology for women who wanted to take anti-aging into their own hands. With the help of daughters, Tera and Kimberly, Carol launched the first NuFACE device in 2005 with overwhelming success.

Our Mission

NuFACE is a women-owned company focused on transforming the way women approach skin care treatments. We develop non-invasive, cost effective, at-home anti-aging devices that are FDA-cleared. Our products are made in the USA with quality and innovation as our guide. NuFACE products are distributed globally through prestige partners with demand driven by brand awareness and education. We accomplish this by recruiting, training and retaining knowledgeable team members that are passionate about delivering innovative anti-aging devices to our customers. Our consumers become brand advocates because of the results and ease of use.

Our Devices

Our best-selling product, the NuFACE Trinity®, is the first and only FDA-cleared, handheld multi-solution device. Known as the “5-Minute Facial-lift,” the NuFACE Trinity includes the Facial Trainer attachment that has been clinically proven for improved facial contour, skin tone and wrinkle reduction in as little as 5-minutes a day. This award-winning device, designed with interchangeable treatment attachments, including the NuFACE Trinity Wrinkle Reducer and NuFACE Trinity ELE, allows for multiple skin therapies with one device.

Our latest FDA-cleared device, the NuFACE® mini features our same great microcurrent technology in a petite, portable travel-friendly size, perfect for on-the-go or for the microcurrent beginner. We also offer a complete line of primers, hydrators and anti-aging serums that feature breakthrough ingredients to complement our technologies.

NuFACE has gained popularity among skin care professionals and consumers alike because of its proven technology, ease-of-use and beautiful, visible results.

Supporting LookGoodFeelBetter.org

In support of the great work done by Look Good Feel Better, the Carol Cole Company gives back year round by donating a portion of the proceeds earned by the purchase of the NuFACE Trinity in Petal Pink.

Dedicated to improving the self-esteem and quality of life for people undergoing treatment for cancer, Look Good Feel Better® aims to create a sense of support, confidence, courage, and community by enhancing one’s self-image and appearance through complimentary group, individual, and self-help beauty sessions.

"As a breast cancer survivor, I strongly believe that educating women on how to look better while undergoing treatment will improve self-confidence and quality of life. The decision to partner with Look Good Feel Better® was an easy one."
- Carol Cole, Founder

The Carol Cole Company understands that looking and feeling your best creates a positive overall effect, which in turn may create even more reasons to love who you are. Yet – when we’re facing health and physical challenges in our lives, it can become harder to feel good about ourselves, which is why organizations such as Look Good Feel Better® provide an extra bit of valuable support.