NuFace

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FDA-Cleared Handheld Facial Toning and Lifting Device

CARLSBAD, Ca. – Though scalpels, injectibles and lasers can turn back the hands of time, the cost – and loss of natural expression and personality – can be too much to bear. However what if looking like yourself, but years younger, could be achieved quickly and safely at home?

Scheduled to debut on QVC Saturday, April 25, the NuFACE® Microcurrent Facial Toning System, an FDA-cleared, handheld microcurrent facial toning device for home use, safely and effectively provides instant visible improvement in the tone of the facial muscles. Utilizing non-invasive, gentle, electrical stimulation, the NuFACE® Microcurrent Facial Toning System can be used daily as an extension to a healthy skin regimen and can provide instant facial rejuvenation.

The QVC launch is part of a planned expansion for NuFACE®. “Skin care has truly evolved,” says Carol Cole, founder and creator of Carol Cole Company and the revolutionary NuFACE® device. “I worked with microcurrent in a professional spa setting for many years and realized there was a tremendous need to provide the benefits of this type of professional energy stimulation to women nationwide in an easy, accessible and effective manner. It’s so gratifying to be a part of the changing face of beauty and involved in the exciting world of QVC.”

Beth Ann Catalano, chief sales officer for NuFACE® and co-president of TWIST new.brand.venture, a brand partner incubator, adds, “QVC was a natural choice. To develop a relationship with a forward-thinking retailer like QVC provides us with tremendous dexterity in product presentation. Their format allows us to effectively and visually demonstrate product use – and where else could millions of viewers see our product’s instant toning results? QVC allows us to showcase the technology platform for increased consumer understanding.”

According to Allen Burke, QVC’s director of beauty merchandising, “Devices such as the NuFACE® Microcurrent Facial Toning System offer a beauty opportunity that the QVC consumer demands. As we expand our high-tech beauty category, our customer expects us to deliver the best in the business. The NuFACE® device certainly meets that test.”

Importantly, NuFACE® has received FDA clearance for at-home use to deliver a low level electrical microcurrent impulse to strategic locations on the face to help improve facial tone to a more youthful balance. Technology innovations have made the NuFACE® device not only effective, but also a remarkable value.

The NuFACE® Microcurrent Facial Toning System will be available through QVC at 800.345.1515 or www.QVC.com for approximately $295.00 beginning April 25, 2009.

In addition to QVC, NuFACE® is available at over 200 spas nationwide, including Bliss Spas, select Dillard’s stores, select Nordstrom stores/spas, select Lord & Taylor stores, Von Maur stores nationwide and Selfridges London, or via www.myNuFace.com.

Media Contacts:
Jennifer Keel jennifer@blueskypr.com
Stacey Rendelman stacey@blueskypr.com
Morgan Henry morgan@blueskypr.com
blue sky communications
212.995.1777